SeanedDish Catering & Events
Building Lasting Client Relationships Through Organization
Repeat Client Rate
Revenue Growth
Client Satisfaction
About SeanedDish
Founded in 2017 by Sean and his team, SeanedDish Catering & Events has become one of Cincinnati's most trusted full-service catering companies. Specializing in weddings, corporate events, and private celebrations, they pride themselves on exceptional food quality and personalized service.
While their culinary reputation was strong, SeanedDish struggled with client relationship management. Important details were scattered across emails, notes, and memory, making it difficult to provide the personalized experience that set them apart. They needed a system to remember client preferences, track event history, and maintain consistent communication.
By 2022, they were handling 50-60 events per year but noticed their repeat client rate was declining. Clients loved the food but felt the planning process was disorganized, leading them to explore other options for subsequent events.
The Challenge
Disorganized Client Relationships
SeanedDish's biggest strength—personalized service—was becoming their biggest weakness. Without a centralized system, client information, preferences, and event history were scattered, making it impossible to provide the consistent, personalized experience clients expected.
- Client preferences forgotten between events, requiring clients to repeat information
- Event history lost in email threads, making it hard to reference past events
- Communication gaps led to missed details and last-minute changes
- Repeat client rate declining from 40% to 25% as clients sought more organized caterers
- No follow-up system for past clients, missing opportunities for repeat business
"We were losing clients because we couldn't remember their preferences. It was embarrassing."
— Sean, Owner
"Clients would ask about their last event, and we'd have to dig through old emails. It didn't look professional."
— Jessica, Event Coordinator
The Solution
Centralized Client Management
In early 2023, SeanedDish implemented CaterOne's Operations plan. The platform's comprehensive client management features transformed how they tracked relationships, remembered preferences, and maintained communication. Every client interaction, event detail, and preference was now in one place.
Complete Client Profiles
Store all client information, preferences, dietary restrictions, and notes in one centralized profile. Never forget a detail again.
Event History Tracking
View complete event history per client. Reference past menus, guest counts, and special requests instantly.
Automated Follow-ups
Automated follow-ups help maintain relationships after events.
Key Features Used
- Comprehensive client database with notes and preferences
- Complete event history linked to each client
- Client communication tools
- Quote builder with saved client preferences
- Calendar view to identify repeat clients
The Results
Quantifiable Impact
Increased from 25% to 65% in one year. Clients returned because they felt remembered and valued.
From $480K to $696K annually. Repeat business and referrals drove consistent growth.
Up from 72%. Clients appreciated the organized approach and personalized service.
Grew from 50-60 events to 80+ events annually, with 65% being repeat clients.
Operational Improvements
Instant Client Recall
Access complete client history and preferences in seconds
Proactive Follow-Ups
Automated follow-ups maintain client relationships
Personalized Service
Remember preferences and dietary restrictions automatically
Referral Growth
Satisfied repeat clients became brand ambassadors
Before & After Comparison
| Metric | Before | After | Improvement |
|---|---|---|---|
| Repeat Client Rate | 25% | 65% | +160% |
| Annual Revenue | $480K | $696K | +45% |
| Client Satisfaction | 72% | 90% | +25% |
| Events Per Year | 50-60 | 80+ | +33% |
| Time to Access Client Info | 15-30 min | 30 seconds | 98% faster |
| Client Referrals | 2-3/month | 8-10/month | +233% |
"CaterOne transformed how we manage client relationships. Now when a client calls, we can instantly see their entire history—what they ordered last time, their dietary restrictions, even their favorite table arrangements. Our repeat client rate went from 25% to 65% in one year. That's the power of remembering your clients."
Sean
Owner, SeanedDish Catering & Events
CaterOne in Action
Complete Client Profiles
All preferences and history in one place
Event History
Complete timeline of all client events
Quote Builder
Quick quotes with saved preferences
Calendar View
Identify repeat clients at a glance
Ready to Build Lasting Client Relationships?
Join SeanedDish and hundreds of other catering businesses using CaterOne to remember every detail and grow through repeat business.